Bruketa& projects for banks and insurers have earned 13 Effie recognitions, including two European finalist placements for Addiko Bank and a 2025 Sustained Success award for LAQO’s communications platform featuring Pavle Pauq.
Bruketa& is an independent strategy and creative agency based in Zagreb, with more than 30 years of experience across Central and Southeast European markets. It helps brands define a relevant role in people’s lives and bring it to life through their brand universe, communications, services and customer experience. The agency’s work has been recognised at Cannes Lions, the Effie Awards, D&AD and Red Dot, with hundreds of other awards to its name. What matters far more than awards is what an idea achieves for a business and the people it is intended to serve.
That is why, at Bruketa&, a solution does not begin with a format. The starting point is the problem to solve. Once the business challenge, the brand’s context and the human need behind them are understood, the agency identifies the form of solution that can make the greatest difference. Sometimes that means communications. Sometimes it means a product, a space or a digital service. And sometimes it means something that did not previously exist.
Bruketa& has built its banking and insurance experience over three decades. Its clients have included Zagrebačka banka (UniCredit Group), Addiko Bank across six markets, UniCredit in Hungary, PBZ, part of the Intesa Sanpaolo Group, Raiffeisen bank Croatia, KentBank, Croatia banka, Pasha Bank and Xalq Bank in Azerbaijan, Prva banka Crne Gore in Montenegro, the World Bank Group, Croatia Insurance, LAQO and GRAWE.
How do you give people a personal connection to a century-old institution, in the decade following a major economic crisis, when trust in banks could no longer be taken for granted? For Zagrebačka banka’s centenary in 2014, the answer was a campaign designed to last a literal hundred years. From April to July, we collected memorabilia from individuals and businesses through bank branches and social media, storing it free of charge in a “Time Vault”. The vault is located at the bank’s headquarters, where Gradska štedionica, Zagrebačka banka’s predecessor, began operating in 1914. It will not reopen until 2114. Each participant received a contract printed on specially durable paper. Anyone presenting that contract a hundred years later will receive the memorabilia deposited in 2014. The message became a tangible promise: this bank intends to be here in another hundred years. The project won Effie and MIXX awards. Following the campaign, more than 50% of the public associated Zagrebačka banka with security and trust. Among people who were not customers, 22% expressed an interest in starting a relationship with the bank, while 39% of existing customers wanted to expand theirs.*
*Data source: GFK, FMDS survey, 2014. Reporting period: 2014.
The agency’s most recent brand experiences were created for its longstanding client, Addiko Bank. In a market where financial products tend to sound almost identical, Addiko and Bruketa& started with a simple insight: people are looking for a way to solve a problem or fulfil a wish. This led to a new communications concept based on Addiko’s existing cash loan: loans for different occasions in life. The range includes the “Midlife Crisis Loan”, “Tattoo Removal Loan”, “Best Man Loan”, “Facelift Loan”, “New Hair Loan” and many more. Each addresses a specific situation. The concept also took physical form in boxes designed to look like products on retail shelves, giving loans a presence where the need arises: in car dealerships, cosmetic surgery clinics, furniture showrooms and shops of all kinds.
Alongside addressing the tensions people experience when applying for a loan, the agency worked with Addiko to tackle another obstacle: the inconvenience of visiting a bank. In early 2019, the region’s first fully digital branch opened, allowing the entire process, from application to electronic signature, to be completed at a click. Two different problems led to two different solutions because the starting point was the customer. The agency also designed a hybrid digital and physical branch, where customers could complete their banking through a digital application with assistance from bankers on site. Addiko Bank campaigns have received recognition at Effie competitions in Croatia and Europe.
KentBank was repositioned around the insight “A bank where every banker is your personal banker”, and the rebrand won a Red Dot Award. According to its 2025 business report, following the rebrand KentBank became Croatia’s fastest-growing bank.
The idea of a personal relationship also shaped the customer experience. KentBank focuses on higher-income individuals and small and medium-sized businesses. KentClub became part of that proposition: a club designed to connect people, provide resources and create value for everyone involved. A space within the branch was set aside for meetings and the exchange of ideas, filling to capacity month after month. It hosted the Festival of Ideas, bringing together people from different business sectors to share their experience with an audience eager to learn. The brand positioning became something customers could experience for themselves.
Insurance is another financial sector in which the agency has extensive experience. Its work with Croatia Insurance and Croatia Polyclinics has included projects encouraging people to take care of their health. The out-of-home brand experience “Your Posture Is Your Future” for Croatia Polyclinics / Croatia Insurance used an interactive digital outdoor display to analyse the posture of passers-by in real time, using artificial intelligence and computer vision. By analysing eight key points on the body, the system assessed the curvature of the neck and the middle and lower back. It then displayed personalised feedback highlighting potential irregularities. People whose scans indicated irregularities were offered the option to book an appointment with a physical medicine and rehabilitation specialist. AI enabled the advertisement to respond to each person, turning a general message about spinal health into an experience with personal relevance.
The campaign received recognition at the Effie Awards, MIXX Awards Europe, Cannes Lions and numerous other international and local competitions. It attracted the attention of the BBC and was covered by LBB (UK), Ads of the World (US), Best Ads on TV (Australia), The Stable (Australia), Youmark (Italy), The Inspiration (Denmark), Nowymarketing (Poland), Proto (Poland), Outdoor (Russia) and many other outlets. The campaign also recorded 106,000 scans and a 46% increase in preventive examinations, indicating that the experience encouraged people to take action. The outdoor display became the first point of contact in the customer experience.*
*Data sources: Go2Digital and Croatia Polyclinics. Reporting period: September 2024–March 2025.
The “AI Anxiety Meter” campaign for Croatia Insurance also brought together artificial intelligence, interactive media and health. Starting from the finding that half of Croatian citizens experience anxiety, Croatia Insurance and Bruketa& decided to take the subject of mental health into the street. Together with Go2Digital, they developed AI Anxiety Meter, known in Croatia as Brigometar: a digital outdoor display equipped with a camera and AI software. Using machine learning, it analysed facial expressions and displayed an estimate of a person’s level of worry within seconds. The system adapted its message to each passer-by and offered those with the highest estimated worry levels a free preventive examination at Croatia Polyclinics. AI enabled personalised communication in real time, turning an encounter with an advertisement into a prompt to take care of one’s health.
Dwell time at AI Anxiety Meter was 817% longer than the digital out-of-home advertising average, and 8% of the urban population tried it. The project also recorded a 31.22% increase in completed preventive examinations, a 24% increase in purchase intention for Croatia Insurance products and a 21.8% increase in health insurance policies sold.*
*Data sources: Go2Digital, post-buy analysis, 2021–2022; Croatia Insurance media agency; Lumen Research / JCDecaux, The Common Currency for Media, Mike Follet, 2018. Activation period: 2021–2022.
AI Anxiety Meter received recognition at Cannes Lions, MIXX Awards Europe and numerous other international and local competitions. It appeared in more than 300 media outlets worldwide, including Insider, US broadcasters FOX, ABC, CBS and NBC, and the Washington Psychiatric Society. Trade coverage included the international marketing publication Contagious, Adobo Magazine, LBBonline and Spain’s Marketing Directo.
For Croatia Insurance’s 133rd anniversary in 2017, Zagreb’s entire Grič Tunnel became a multimedia journey through time, exploring 133 years of intertwined Croatian, Zagreb and company history, alongside the personal histories of citizens and visitors. The exhibits covered 13 decades, with multimedia and set design turning each period into a different emotional experience. We collected 5,370 personal stories through social media and incorporated them into the exhibition. This was a history exhibition with room for everyone’s story.
The campaign won Effie and MIXX awards, alongside numerous other honours. With 103,000 visitors, it was Croatia’s most visited exhibition in 2017, and visitors spent an average of 30 minutes there. The project generated 4,958,787 impressions through earned media coverage and 616,314 reactions on social media.*
Data sources: City of Zagreb and Medianet. Reporting period: 2017.
Seven years later, the 140th anniversary of Croatia’s oldest and largest insurance company turned the focus to the future. “Croatia 2074” allowed visitors to travel forward in time to 2074 and glimpse what might lie ahead. Developed with around 30 leading Croatian scientists, experts and artists, the project aimed to encourage public discussion and more responsible thinking about Croatia’s future.
The project received recognition at MIXX, IdejaX and BalCannes. These projects share a way of thinking that goes beyond media or technology: they are experiences in which people participate.
LAQO is Croatia’s first fully digital insurance brand. In 2020, it gained a recognisable face in Pavle Pauq, a spider character who gave personality and a more human point of contact to a product without physical branches.
In 2023, Pavle Pauq took on a new role. Developed with Infobip using a GPT model on Microsoft Azure, LAQO’s AI assistant began providing personalised answers to customers’ questions on WhatsApp, around the clock, in the voice of the familiar character. The brand character became a conversational interface and part of customer service. In the age of AI bots, we found that people dislike talking to “fake” humans but are perfectly happy talking to a spider.
According to Infobip, the AI assistant handled 30% of customer enquiries, while 90% of enquiries were resolved in just three to five messages. Contact centre workload fell by 10%, allowing the team to focus more on complex cases and new customers (data source).
LAQO’s long-term communications platform received an Effie Award.
We apply the same thinking beyond financial services. The starting point is always the problem to solve. The decision about whether the answer should be communications, a product, a service, technology or an experience comes afterwards.
Slovenian winery Radgonske gorice, with 170 years of sparkling wine tradition, wanted to expand its international presence. Bruketa& proposed creating a new product based on the finding that exposure to light can negatively affect the aroma of sparkling wine. The result was “Untouched by Light”, a sparkling wine produced, packaged and tasted in complete darkness, designed to attract international distributors and media. The project generated more than 400 pieces of global media coverage, including in The Washington Post and Bloomberg. In 2021, it won a Lion at Cannes Lions, the leading global festival of creativity.
In 2024, the agency developed “A Soup to Remember” for pasta producer Marodi. To help preserve Međimurje folk songs, inscribed on UNESCO’s intangible cultural heritage list, it created a limited-edition collection of five books. Each came with a special pack of Marodi alphabet soup pasta containing the exact number of letters needed to spell out the song. The project won a Lion at Cannes Lions, an Effie, a MIXX award and numerous other international and local honours.
For Hrvatski Telekom, the agency developed the HT GPS Locator campaign, connecting technology and a product with the real problem of missing pets. The idea offered owners greater peace of mind through a GPS locator while raising wider awareness of missing dogs. The campaign attracted international attention, with more than 20 international and 30 domestic media placements, including Ad Age, Adland, Ads of the World, Lürzer’s Archive and Little Black Book. It generated 1.39 million social media views, more than 6,300 ad interactions and, most significantly for the business, a 288% increase in sales and a 38% improvement in brand perception.* The project received recognition at the Effie Awards, Cresta and numerous other international and local competitions.
*Data sources: Hrvatski Telekom, internal sales and service activation tracking, 2024–2025; Ipsos, Q2 2025 BAS report, nationally representative quantitative survey, July 2025, N=530 (reference 1; reporting period: Q2 2025); internal social media analytics and PR clipping tools (reference 9), and media agency data (reference 11; September 2025 as stated in the reference).
For A1 Telekom, the agency developed “Lappsus”, a mobile application that helps people improve their spelling. When users unlocked their phones, it presented a spelling question with two possible answers, rewarding each correct answer with extra mobile data. Within three weeks of launch, it became the most popular Croatian application on Google Play, with more than 50,000 downloads. The project received a WPPed Cream Award for its progressive use of mobile technology, among work from more than 230 WPP agencies worldwide.
BOSQAR INVEST is a fast-growing European investment group and company builder. Having outgrown its former identity as Meritus ulaganja, or Mplus Group, it needed a brand aligned with its international ambitions. The new brand strategy, built around the purpose of “making a lasting mark”, positions the group through expertise, reliability, entrepreneurial energy and its ability to transform companies. Inspired by the strength of the boškarin, an indigenous Istrian breed of cattle, the name and visual identity turn local heritage into a distinctive platform for European growth. The rebrand won a Red Dot Award.
In 2025, the agency rebranded IT company Span around three strategic areas: cybersecurity, cloud and AI. The new brand strategy includes a visual identity that “never sleeps”, communicating the company’s work to protect its clients in real time. Its key element, Priority Star, is a dynamic infographic showing the number of security alerts and support requests, symbolising Span’s round-the-clock presence and readiness. When employees arrive at the office, the symbol at the entrance already shows them how the night went. The rebrand received recognition at IdejaX, BalCannes and Zagreb Design Week, and was featured on Ads of the World.
Across industries and three decades of work, media, technology and customer behaviour have changed. The principle has remained the same: start with a problem worth solving.
Sometimes a brand needs a campaign. Sometimes it needs a new product, service or customer experience. Technology can remove an obstacle, a space can create a community, and a brand character can become a channel for conversations with customers.
Creativity is most valuable when it is free to find the right form. By connecting an understanding of business and people with design, communications and technology, it can do more than attract attention. It can give people a reason to spend time with a brand, make something easier, prompt action or create value that did not exist before.
That is what these projects share, and how Bruketa& approaches its clients’ challenges: identifying what a brand can do to become more relevant, useful or valuable to people.
Sometimes the best advertising is something people never experience as advertising at all.
CLIENT: Zagrebačka banka (UniCredit Group)
RESULTS: Following the campaign, more than 50% of the public associated Zagrebačka banka with security and trust. Among people who were not customers, 22% expressed an interest in starting a relationship with the bank, while 39% of existing customers wanted to expand theirs. The campaign received numerous awards and coverage in Ad Age, one of the world’s most influential publications in marketing, advertising and media.
*Data source: GFK, FMDS survey, 2014.
AWARDS:
CLIENT: Addiko Bank
RESULTS:
“I DON’T HAVE TIME” (NEMAM VREMENA) | 2023
*Data sources: Hendal, Brand Tracking Survey, May 2023; Addiko Bank, internal data for 2023; Croatian National Bank data obtained through the exchange system, combined with the bank’s internal data.
AWARDS:
– Effie Europe finalist
– Effie Croatia finalist – Financial and Insurance Services
CLIENT: LAQO by Croatia Insurance
RESULTS:
LAQO communications platform | 2022
LAQO’s communications platform, led by the character Pavle Pauq, delivered significant business results in 2022 compared with the same period of the previous year.
*Data source: Croatia Insurance/ LAQO, internal gross premium and policy sales data for 2022 compared with 2021.
“Why Is Pero Seeing a Psychiatrist?” campaign | 2023
The campaign contributed to growth in motor insurance sales, increased brand awareness and interest among customers of competing insurers.
*Data sources: Hendal, Brand Tracking Survey, May 2023; Addiko Bank, internal data for 2023; Croatian National Bank data obtained through the exchange system, combined with the bank’s internal data.
AWARDS:
EFFIE AWARDS CROATIA | 2025
Effective Pavle Pauq
– Bronze – Sustained Success
IDEJAX | 2023
LAQO Museum of Outdated Insurance in the Metaverse
– Silver – Digital
– Silver – Financial and Insurance Services
Pavle Pauq Introduces LAQO
– Bronze – Film (Ad Making)
BALCANNES | 2023
Pavle Pauq Introduces LAQO
– Bronze – Finance and Insurance
CLIENT: Croatia Polyclinics
RESULTS: The technological innovation delivered measurable, above-average results. The project contributed to a 46% increase in preventive examinations at Croatia Polyclinics, with more than 106,000 personalised posture checks completed. The new interactive format generated an 81.8% higher engagement rate and 704.76% longer viewing time (16.9 seconds versus 2.1 seconds) than standard DOOH formats. Some 97% of participants responded immediately to the feedback by trying to correct their posture during measurement, indicating an immediate change in awareness and behaviour. A reach of 744,045 people, almost 20% of the population, helped turn an often-overlooked spinal health issue into a national conversation. These results show the role of technology in attracting and sustaining attention.
*Data sources: Go2Digital, internal OOH campaign metrics for “Your Posture Is Your Future”; Croatia Polyclinics, internal data on specialist examinations.
AWARDS:
EFFIE AWARDS CROATIA | 2026
– Silver – Health
MIXX AWARDS EUROPE | 2026
– Gold – Creative Data Storytelling
– Gold – Driving Social Change
– Bronze – DOOH / OOH
– Client Service of the Year – Roberta Kranjec, Bruketa&
– Brand Representative of the Year – Maja Tucaković, Croatia Polyclinics
CANNES LIONS | 2025
– Finalist – Outdoor / Interactive Experiences
– Finalist – Health & Wellness / Interactive Digital Citylights
CLIO HEALTH | 2026
– Silver – Out of Home / Interactive / Experiential
D&AD | 2026
– Finalist – Health & Wellbeing / Experiential
SANNIS AWARDS | 2026
– Grand Prix – Innovation
– Gold – Innovation
ADC ANNUAL AWARDS | 2026
– Merit – Experiential Design / Live Experience Design – Installations
WOO CREATIVES AWARDS | 2025
– Winner – Digital Creative
RED DOT DESIGN AWARD | 2025
– Red Dot Award – Brands & Communication Design
IPRA GOLDEN WORLD AWARDS | 2026
– Gold – Community Relations – Agency
CRESTA AWARDS | 2025
– Finalist – Innovation in Print or OOH
BALCANNES | 2026
– Gold – Best Creative Use of Technology
– Gold – Best Digital Outdoor – DOOH
– Gold – Health & Pharmacy
– Silver – Best Digital Product
– Bronze – Health & Well-Being
– Bronze – Best Experiential Advertising & Events
IDEJAX | 2026
– Gold – Best Creative Use of Technology
– Gold – Best Experiential Advertising and Events
– Gold – Best Digital Outdoor – DOOH
– Gold – Health and Pharmacy
– Silver – Best Digital Product
– Silver – Best of Positive Change – Society
HUOJ GRAND PRIX | 2026
– Gold – Social Impact and Sustainability
SOMO BORAC | 2024
– Mali SoMo Borac – Digital OOH
ZAGREB DESIGN WEEK AWARD | 2025
– Finalist
CROATIAN DESIGN EXHIBITION | 2025/2026
– Finalist
CLIENT: Croatia Insurance
RESULTS: Dwell time at AI Anxiety Meter was 817% longer than the digital out-of-home advertising average, and 8% of the urban population tried it. The project also recorded a 31.22% increase in completed preventive examinations, a 24% increase in purchase intention for Croatia Insurance products and a 21.8% increase in health insurance policies sold.
*Data sources: Go2Digital, post-buy analysis of the “AI Anxiety Meter” activation; Croatia Insurance, internal sales data; media agency data using the 2018 Lumen Research / JCDecaux benchmark. Activation period: 2021–2022.
AWARDS:
MIXX AWARDS EUROPE | 2022
– Gold – Digital Out-of-Home (DOOH)
– Silver – Virtual and Augmented Reality (VR/AR)
MIXX CROATIA | 2022
– Award – Best Branded Content
CANNES LIONS | 2022
– Finalist – Creative Data
ART DIRECTORS CLUB NEW YORK | 2022 and 2023
– Finalist – Advertising (2022)
– Finalist – Advertising Innovation (2023)
THE DRUM OOH AWARDS | 2022
– Award – Interactive
– Award – Most Effective Use of Data
CAMPAIGN TECH AWARDS | 2023
– Finalist – Best Use of Data
CRESTA AWARDS | 2022
– Finalist
GRAPHIS ADVERTISING | 2022
– Gold – Advertising
WHITE SQUARE | 2022
– Gold – Digital Tools
BALCANNES | 2023
– Gold – Finance
– Bronze – Health and Pharmacy
IDEJAX | 2022
– Gold – Digital
SOMO BORAC | 2022
– Mali SoMo Borac
BALTICBEST | 2022
– Silver – Outdoor / Ambient
– Silver – Innovative Media & Marketing / Use of Tech
KYIV INTERNATIONAL ADVERTISING FESTIVAL | 2022
– Bronze – Digital and Mobile
– Bronze – OOH
CLIENT: Croatia Insurance
RESULTS: With 103,000 visitors, it was Croatia’s most visited exhibition in 2017, with an average visit lasting 30 minutes. The project generated 4,958,787 impressions through earned media coverage and 616,314 reactions on social media.
*Data sources: City of Zagreb, exhibition attendance data; agency research on average visitor dwell time and photographs collected; Medianet, analysis of earned media value. Reporting period: 2017.
AWARDS:
EFFIE AWARDS CROATIA | 2018
– Bronze
MIXX AWARDS EUROPE | 2019
– Silver – Brand Advertising
MIXX CROATIA | 2018
– Award – Best Cross Media Integration Campaign
RED DOT DESIGN AWARD | 2018
– Red Dot – High Design Quality / Exhibition Design
IIDA GLOBAL EXCELLENCE AWARDS | 2018
– Award – Best Exhibition Design
SOMO BORAC | 2018
– Award – Digital Mix
STRATEGY SLAM | 2018
CLIENT: Marodi
RESULTS:
*Data sources: Ipsos, Marodi Usage and Attitude Study 2024; PR agency data, 2024; Similarweb, March–April 2024; Međimurje County, decision establishing Međimurje Folk Song Day, 19 April 2024.
AWARDS:
EFFIE AWARDS CROATIA | 2025
– Bronze – Positive Change: Social Good (Brands and Non-Profit)
MIXX AWARDS CROATIA | 2025
– Award – Cross-Media Integration Campaign
CANNES LIONS | 2024
– Bronze – Print & Publishing / Innovative and Adapted Use of Print & Publishing
THE ONE SHOW | 2025
– Merit – Print & Promotional / Product Packaging
ADC ANNUAL AWARDS NEW YORK | 2025
– Bronze – Brand / Communication Design / Promotional / Wildcard
RED DOT DESIGN AWARD | 2024
– Best of the Best – Brands & Communication Design
EUROPEAN EXCELLENCE AWARDS | 2024
– Winner – Purpose Driven Communications
INDIE AWARDS | 2025
– Gold – Best Lifestyle PR Campaign
EPICA AWARDS | 2024
– Bronze – Publications Design
CRESTA AWARDS | 2024
– Bronze – Print Craft / Outstanding Art Direction
LOVIE AWARDS | 2024
– Gold – Beyond / Art, Culture & Heritage
GERETY AWARDS | 2025
– Finalist – Communication Cut / PR / Single
KYIV INTERNATIONAL ADVERTISING FESTIVAL | 2024
– Best of Contest – Creative Communications / Print & Publishing / Consumer Goods / FMCG
IDEJAX | 2025
– Gold – Best Print
– Gold – Positive Change / Society
– Gold – Food
BALCANNES | 2025
– Gold – Food
– Silver – Low-Volume Packaging
– Editor’s Pick Award – Journalists’ Jury Award
– Finalist – Best Branded Content
– Finalist – Corporate Social Responsibility Campaign
KAKTUS AWARDS | 2024
– Grand Prize – Media
SOMO BORAC | 2024
– Mali SoMo Borac – SoMoRitanac
ZAGREB DESIGN WEEK AWARD | 2024
– Finalist
CLIENT: Radgonske gorice
RESULTS:
Untouched by Light contributed to the brand’s premium positioning, expanded international distribution and generated significant media visibility.
– 28 times the price per bottle – Untouched by Light achieved a price 28 times that of the reference product (SKU), supporting its premium positioning.
– Four new international markets – Following the launch, Radgonske gorice secured new distributors in China, Japan, Switzerland and the United States.
– €784,326.06 in earned media value – The project generated this earned media value through more than 400 media placements.
*Data sources: Briefing, analysis of Croatian media coverage mentioning “Untouched by Light”, 1 September 2020–31 December 2021; Radgonske gorice, internal sales data for 2020–2021.
AWARDS:
CANNES LIONS | 2021 and 2022
– Bronze – Design / Rebrand / Refresh of an Existing Brand (2021)
– Finalist – Creative B2B (2022)
ART DIRECTORS CLUB NEW YORK | 2021
– Best of Discipline – Packaging
– Gold – Packaging
LONDON INTERNATIONAL AWARDS | 2021
– Silver – Packaging
RED DOT DESIGN AWARD | 2020
– Red Dot – High Design Quality / Packaging
CRESTA AWARDS | 2021
– Silver – Packaging
BRAND IMPACT AWARDS | 2020
– Bronze – Branding
IDEJAX | 2020
– Grand Prix – PR Campaign
– Gold – Alcoholic Beverages
– Gold – Design Craft
BALCANNES | 2019 and 2023
– Gold – Alcoholic Beverages (2023)
– Editor’s Pick – Journalists’ Award (2023)
– Top 25 Campaigns (2019)
WPP EXTRAORDINARY AWARDS | 2020
– Finalist – Campaign
Which banks has Bruketa& worked with?
Bruketa& has worked with Zagrebačka banka (UniCredit Group), Addiko Bank across six markets, UniCredit in Hungary, PBZ (Intesa Sanpaolo), Raiffeisen bank Croatia, KentBank, Croatia banka, Pasha Bank and Xalq Bank in Azerbaijan, Prva banka Crne Gore in Montenegro, and the World Bank Group.
Which insurers has Bruketa& worked with?
Croatia Insurance, digital insurance brand LAQO and GRAWE.
Has Bruketa& developed AI solutions for financial services?
Yes. LAQO’s WhatsApp AI assistant was developed with Infobip using a GPT model on Microsoft Azure and handles 30% of customer enquiries. The interactive outdoor displays AI Anxiety Meter and “Your Posture Is Your Future”, developed for Croatia Insurance and Croatia Polyclinics, use computer vision to personalise messages for passers-by.
What results has Bruketa& achieved for banking clients?
Following Zagrebačka banka’s “Time Vault” campaign, more than 50% of the public associated the bank with security and trust. Among non-customers, 22% expressed an interest in starting a relationship with the bank, while 39% of existing customers wanted to expand theirs, according to post-campaign research from August 2014.
For Addiko Bank’s 2023 “I Don’t Have Time” campaign, the proportion perceiving Addiko as “the bank for fast loans” reached 34.4%, exceeding the 30% target. Expressed interest in loans among online users in Q3 2023 was 28.6% above target.
What results has Bruketa& achieved for insurers?
AI Anxiety Meter recorded a 21.8% increase in health insurance policies sold. In 2022, LAQO’s communications platform featuring Pavle Pauq recorded an 84% increase in gross premiums and a 69% increase in policy sales.
In which markets does Bruketa& work with financial services clients?
Croatia, Hungary, Montenegro and Azerbaijan, as well as Addiko Bank’s six markets.
Where is Bruketa& based?
Bruketa& is based in Zagreb, Croatia, and works across Central and Southeast European markets.
He has worked on campaigns for McDonald’s, Vodafone, BMW and Adidas, and his portfolio includes creative work on the Campari Calendars featuring Penélope Cruz, Uma Thurman, Eva Green and Kate Hudson.
WOO Creatives Awards were presented at the global Out-of-Home Advertising Congress from June 4 to 6, 2025, in Mexico City
The Croatia Polyclinic’s campaign – “Your posture is your future” resulted in over 100,000 posture scans and a 46% increase in physiatrist appointments