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WOO Creatives Awards were presented at the global Out-of-Home Advertising Congress from June 4 to 6, 2025, in Mexico City
Sofi Soaps and Bath Bombs won Packtivity award
Popular Bruketa&Žinić OM Belgrade agency has won the award for best packaging design in Serbia in 2011/12 in the Cosmetics category, for Sofi Soaps and Bath Bombs project.
The competition was held as part of the Packtivity conference taking place in Belgrade on December 10, and the awards were pronounced in six categories: food, drinks, hygiene/cosmetics, luxury products, other and unpublished projects.
Packtivity is a one-day conference on packaging design gathering the best practitioners in the packaging design field. This year’s Packtivity2 was held on the subject of identity, functionality and the aesthetics of Serbian product’s packaging, and one of the speakers we also Boris Marčetić, the Creative Director at Popular Bruketa&Žinić OM.
The authors, organizers and producers of the conference is the association “Serbian Design Platform” – Designed.rs.
WOO Creatives Awards were presented at the global Out-of-Home Advertising Congress from June 4 to 6, 2025, in Mexico City
The Epica Awards competition, established in 1987, is judged by media representatives from over 60 countries worldwide
Bruketa& projects for banks and insurers have earned 13 Effie recognitions, including two European finalist placements for Addiko Bank and a 2025 Sustained Success award for LAQO’s communications platform featuring Pavle Pauq.
He has worked on campaigns for McDonald’s, Vodafone, BMW and Adidas, and his portfolio includes creative work on the Campari Calendars featuring Penélope Cruz, Uma Thurman, Eva Green and Kate Hudson.